Technology
The chip doesn't contain your Google link. That's the whole trick.
Every competitor writes the destination directly onto the chip, which is why their answer to 'what if I move?' is 'reprogram it yourself with an NFC writer app'. Ours contains a link we host, so the destination stays editable after the chip is sealed.
Smart Link
What happens between the tap and Google.
01
Customer taps
Their own phone, their own decision.
02
dimemedia.co/r/TRYME
A link we host. This is what the chip actually contains.
03
Destination you control
Changed in one place, at any time, without reprinting anything.
04
Google write-a-review
The review dialog itself, not your Maps listing.
One change, every card
Because the destination lives at our end, updating it moves every card pointing at that link at once — the one on the front desk, the one at checkout, the five in the other branch. Competitors ask you to find each piece of hardware and rewrite it with a phone app, one at a time. That is not a missing feature on their side; it is a consequence of writing the URL onto the chip in the first place.
The deep link
Two taps you don't make the customer do.
There are two URLs you could point a review card at. A Maps listing opens your business profile, where the customer has to scroll to reviews, find the write button, and then start. The write-a-review dialog opens the stars and the text box directly.
That difference is two to three taps, and taps are exactly where people quit. It is the least glamorous engineering in this product and probably the highest-leverage. One competitor has it buried in a bullet list; most do not do it at all.
It is also the thing most likely to go wrong at set-up, which is why the activation page rejects a Maps link and explains the difference rather than accepting it silently.
Compatibility
Which phones read it.
| Device | Behavior |
|---|---|
| iPhone XS / XR and newer | Background NFC. Tap the top edge. No app. |
| iPhone 7 / 8 / X | NFC scan from Control Center, or use the QR. |
| Android, 2015 and newer with NFC on | Tap center-back. No app. |
| Everything else | QR code fallback. |
- Thick, metal and MagSafe cases can block a tap. The QR always works.
- A customer needs to be signed in to a Google account to post a review.
- Most phones from the last several years scan QR codes from the native camera. A few older Android cameras need a scanner app.
We do not claim it works on every phone, because it does not, and one competitor is factually wrong about this on their own FAQ. Honesty here is cheaper than a support call.
Hardware
What we can state as fact.
- Colorway
- Noir or White, with gold accentsTwo colorways, same price. The face is printed, not stickered, and it does not gloss up under counter lighting.
- Connection
- NFC (NDEF), with a printed QR fallbackA passive NFC tag holds an NDEF link. Phones that cannot read it scan the code on the face instead.
- Power
- None — the phone powers the tagNo battery, no charging, no pairing. The reader field in the phone energises the tag for the moment of the tap.
- App required
- None, on either side of the counterNothing to install for you or for the customer. Modern phones read the tag from the lock screen.
- Destination
- A Dime Media Smart Link you controlThe chip encodes our short link, not a raw Google URL, so the destination stays editable after the chip is sealed.
Chip model, memory, rated tap count and weight are not listed because we have not verified them against a datasheet and a production unit. Every competitor publishes those numbers; we would rather have a short table that is true.
The dashboard
You can see which counter is actually working.
Not one company in this category will show you their software. Ours tells you how many people tapped, which stand they tapped, and where that link points today — and lets you change it from one place.
Taps, last 12 weeks
New reviews
Reviews over time
By placement
- Front deskStand 00147 taps
- CheckoutStand 00231 taps
- Chair threeCard 00418 taps
Destination
dimemedia.co/r/TRYME
One change moves every card.
Activity
- Tap · Front desk2 minutes ago
- Tap · Checkout26 minutes ago
- Destination updatedYesterday
Privacy
What we log when someone taps.
Four things, recorded before the redirect: the short code on the card, the time, a coarse device type — iPhone, Android or other — and the referring page if the browser sends one.
Not recorded: names, email addresses, precise location, IP geolocation, advertising identifiers, or any device fingerprint. The redirect sets no cookie and runs no client-side JavaScript.
We also cannot see reviews. They go straight to Google, which does not tell us who wrote them. We can tell you a card was tapped; we cannot connect that to a review or a person, and we do not want the ability to. The full privacy policy →
Questions
Common questions
What actually happens when someone taps it?
Their phone reads the chip, opens their browser, and lands on Google's write-a-review screen for your business. Not your Maps listing — the screen with the stars and the text box already on it. On most phones that takes about three seconds and needs no app.
Does the customer need an app?
No. Modern iPhones and Android phones read NFC tags from the lock screen with nothing installed. Phones that cannot scan the QR code on the face instead.
Does the customer have to be signed in to Google?
Yes, to post a review. That is Google's requirement and it applies to every product in this category, including the ones that claim otherwise. Most people are already signed in on their phone, so in practice it is invisible — but we would rather you hear it from us than from a customer.
Which phones does it work with?
iPhone XS/XR and newer read it in the background — tap the top edge, no app. iPhone 7, 8 and X need an NFC scan from Control Center, or the QR. Android phones from around 2015 with NFC switched on tap center-back. Everything else uses the QR code.
Will a phone case stop it working?
Thick cases, metal cases and some MagSafe accessories can block the tap. The QR always works, which is why it is on every card.
Does it work on every phone?
No, and anyone claiming otherwise is guessing. A few older Android cameras cannot read a QR code without a scanner app, and a phone with NFC switched off will not tap. The combination of tap and scan covers the overwhelming majority of phones you will see on a counter.
Can I see which staff member generated the most reviews?
No, and we will not build it. Extra cards give you per-card tap tracking so you can see which truck, chair or station gets used — that is a placement metric. Turning it into a staff metric means review quotas, and Google's policy bans both staff quotas and directing customers to name specific employees.
What do you record when someone taps?
The short code on the card, the time, a coarse device type — iPhone, Android or other — and the referring page if there is one. No names, no precise location, no device fingerprinting, and nothing that identifies the person tapping.
Can you see who left which review?
No. Reviews go straight to Google and Google does not tell us who wrote them. We can tell you a card was tapped; we cannot connect that to a review or to a person, and we would not want the liability of trying.
Questions? 801-734-5948 · info@dimemedia.co