How it works
Three seconds on the counter. One sentence from your staff.
The hardware is simple and it is not the hard part. What makes this work is one sentence at one consistent moment, so we ship that too.
The product
What the customer actually does.
01
Set it on the counter.
A done-for-you stand arrives pointed at your listing. A self-setup card takes about a minute: tap it with your own phone and paste your Google review link. Either way there is nothing to install, no account to create and no wiring. Put it where customers already stop — that decision matters more than anything else on this page.
02
They tap.
Their phone opens Google's review screen directly. Not your Maps listing, where they would have to scroll and hunt for the review button, but the screen with the stars and the text box already on it. Phones without usable NFC scan the QR instead.
03
It keeps working.
Every card routes through a link we host, so nothing you have printed ever goes dead. On a plan, you change where that link points and every card follows at once — move premises, rebrand, or open a second location without reprinting anything.
The enablement system
The stand doesn't work by itself. Neither does anyone else's.
The most common thing that happens to a review card is nothing. It sits by the register and no one mentions it. What makes it work is one sentence from your staff at a consistent moment — so we ship that too.
Pick one moment. Use it every time.
The rule is consistency, not judgement. Choose a single point in your normal flow — the chair turning, the receipt printing, the invoice being handed over — and ask every customer at that point, in the same neutral words. Not the ones who seem pleased. Everyone.
Two reasons, and the second one is the one that matters to you. First, asking only the customers who look happy is review gating, it is banned under Google's rating-manipulation policy, and enforcement lands on your Business Profile. Second, a script you use every time beats a judgement call made fifty times a day. Consistency is both the compliant answer and the one that actually works.
The script
The script
One sentence, tied to something physical that happens anyway. Say it the same way every time and it stops being something to remember.
The neutral version
“There's a stand on the counter — one tap opens our Google review page if you'd like to leave one.”
Works anywhere. Mentions the object, states what it does, and leaves the decision entirely with the customer.
The shorter version
“One tap on that stand leaves us a Google review, if you want to.”
For busy counters where a full sentence will not survive.
The hand-off version
“You're all set. There's a tap stand right here for a Google review.”
For trades where the moment is a hand-off — keys, a leash, a bag, a check folder.
Never say
- Anything that asks for a number of stars
- Anything offered in exchange — a discount, a free drink, an entry into anything
- Anything that singles out a customer because they seemed pleased
- Anything asking the customer to mention a particular member of staff
Each of these is a policy violation, not a style preference. Why each one matters →
Placement
Where it goes decides whether it works.
01
Put it where people already stop.
Not where there is space. The stand needs to sit at a point in your flow where the customer is stationary for ten seconds with their hands free — the hand-off bar, not the register; check-out, not check-in.
02
Eye level from where they stand, not from where you stand.
Behind a monitor or below the counter lip means it does not exist. Walk to where the customer stands and look at the counter from there.
03
One stand per stopping point, not one per counter.
If people queue at one end and pay at the other, those are two moments. A second card at the second point tells you which one actually works.
04
Away from the card reader.
People are protective around payment terminals and will not put their phone near one voluntarily. A hand's width of separation is enough.
05
Do not hand it to them, and do not hold their phone.
The customer uses their own device on their own initiative. A tablet on your counter, or your phone in their hands, is a kiosk — that is banned, and it is the single fastest way to get a profile flagged.
Placement is trade-specific and we have written it out for each one. All 11 trades →
For your staff
The staff one-pager
One page for the break room. What the stand is, the one moment to mention it, the one sentence to say, and the four things never to say. Written for someone reading it once while putting an apron on.
Ask us for it and we will send it over — info@dimemedia.co
Straight answer
The honest part
This works when someone mentions it. A stand on a counter that nobody ever refers to will still collect taps from people who notice it, but far fewer than one that gets a sentence at a consistent moment. We ship the script because the hardware on its own is the version that disappoints people, and we would rather say that now than have you find out in a month.
Questions
Common questions
Will a phone case stop it working?
Thick cases, metal cases and some MagSafe accessories can block the tap. The QR always works, which is why it is on every card.
What if I move, rebrand, or open a second location?
Your cards point at a link we host, not directly at Google. We change where that link goes and every card follows at once. Competitors' chips have to be physically reprogrammed one at a time with an NFC writer app — that is a design flaw, not a feature.
How do I set up a card I have just received?
Tap it with your own phone. It lands on an activation page, you paste your Google review link, and it is live. Cards are printed before they are assigned, so a brand-new card going to activation is normal, not a fault.
Where do I find my Google review link?
In the Google Business Profile app, tap Ask for reviews and copy the link it gives you. That link opens the review screen directly. A Maps listing link is not the same thing — it opens your profile and makes the customer hunt for the review button.
Questions? 801-734-5948 · info@dimemedia.co